This week our task is to choose an advertisement and discuss about it. So this is the advertisement I choose. And the question given by Mr. Mustafa:
1. Who are the communicators?
- The communicators of this advertisement is Dove. They hire the advertising company to create this advertisement and send their message through the advertisement in creative way.
2. What product or service is being advertised?
-The product being advertise is the hair care product by Dove. They use those well-known cartoon character to advertise their product, with the changes of their hairstyle in order to tell the effect of the product.
3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?
- This kind of advertisement can be publish in many kind of way. So the range of audience is wide. The mainly aimed audience are women with long hair, that wish to have nice looking hair, they also aimed those peoples who wish to have treatment on their hair to make their hair easier to take care.
4. Which needs and gratifications are addressed in the advertisement?
- The advertisement shown is for those who wanted treat their hair or having difficulty in their hairstyle because of their hair nature. For example the first picture, it state at the lower part of the picture that:"Tired of hard, stiff hairstyle? Here is the clue. New Dove Control Gel with our Weightless Moisturizers gives you the definition and shine you need with the natural movement you want. Mystery solved." This show that this product is for those who having hard and stiff hair trouble and this product can help them to solve it.
5. Do the Non-verbal cues in the picture contribute to the non – verbal message?
Yes, the picture contribute to the non verbal message which with the pictures they use as the comparison, they put the original hairstyle (before) on the left and the new hairstyle (after) on the right without showing words of before and after, we still can understand it because usually we read things from left to right and the picture is easy to understand. When the audience first looking at the picture, they could know the product is about hair with the obvious differences show on hair.
1. As mentioned , Dove is the communicator.
ReplyDelete2. Different hair products were being advertised. However, instead of getting a celebrity or a person to endorse the products, famous cartoon characters such as Velma (Scooby Doo), Jane Jetson (The Jetsons), Marge Simpson (The Simpsons) and Wilma Flintstone (The Flintstones) were used.
3. The audience/consumers that's been targeted are mainly women. Women who want to have the type of hair they want, not just the long haired but also the short haired. Since cartoon characters were used, it can also be targeted to teenagers who begin to have problems with their hair due to, let's say, puberty. So I must say the target audience/consumer range is pretty broad.
4. Depending on the consumers' needs, there are different products to solve each hair problems.
5. Yes, in fact, the pictures on the advertisement communicated well with the audience just by showing the comparison between before and after effect, conveying messages about the purpose of each products.
1)communicator is Dove. This is easily identified through the company's logo on the ad.
ReplyDelete2)Hair care products are being advertised.
3)The ad is targeted at women, and this is pretty clear through the visuals of women cartoon characters. It is also targeted for all 'types' of women, whether she is a housewife, a student, or supermom as represented through the cartoon characters. This is basically the ad saying that their hair product can turn anyone, any woman beautiful and acquire the beautiful hair they desire.
4) the main issue or needs or gratifications that is addressed in the ad is hair problems. Dove aims to help address these problems faced by many women and provide a solution for them through their product.
5)Yes, the ad is effective and easily understood immediately. the use of cartoon characters infact may even encourage more people to purchase the product as the non-verbal message that is being sent out is saying that Dove hair care products are so good that even these famous cartoon characters are using them.
1. Dove, a personal care product brand.
ReplyDelete2. Different types of hair care products are being advertised.
3. The targeted audience of this ad is women of any age range. Like the slogan shown in the ad, “Unstick your style”, no matter the woman has long or short hair, she could change her own desired hairstyles through the consume of the products.
4. The ad has shown the common hair problems that usually faced by women like hard, stiff and frizz hair. Therefore, the need or gratifications addressed in the series of ad are the solutions of hair problem by using different hair care products.
5. Yes indeed. Eventhough the models of the ad are cartoon characters, the ad clearly conveys the non-verbal message through showing the before and after of using the products. It makes the consumers believe that the product is really effective on anyone.
(1)The communicator is Dove. We can know it through their adv and product.
ReplyDelete(2)It advertised about different type of hair style suit different kind of hair care products.
(3)The target consumers of this adv are mainly for women/female. As they use different character of cartoon to attract people to pay attention on it.
(4)This adv had shown that they can solve most of the hair problem like curly, straighten, stylist and etc.
(5)Yes,through the adv,it showing clearly about their message for consumers and it was a creative idea to shown cartoons instead of real people in adv.
1. Communicator= Dove
ReplyDelete2. Advertise: Different types of hair care products
3. Target Consumer: Women/ Female.
Prominent characters are used to represent women regardless of age, jobs, characters can have beautiful hair too-with Dove
4.Dove are able to solve all types of hair problem
5.Yes!Using Dove to give yourself a new look!(as shown by the new hairstyle of the cartoon characters)
chew win chen